Showcase
TGK Matsuri: Beyond
Branding and marketing for TGK Matsuri Beyond, a farewell event marking the end of Ambox Events' cosplay event journey while reaffirming its continued support for the community.
Role
Brand and graphic designer
Company
Ambox Events
Timeline
8 weeks
Project Overview
TGK Matsuri Beyond was one of Davao's most anticipated cosplay events, marking a significant milestone for both the local cosplay community and its organizers, Ambox Events. As the final cosplay event organized by Ambox before pursuing a new direction, it celebrated the community, experiences, and connections built throughout its journey.
The event also marked the final gathering at NCCC VP Dome before the venue's permanent closure, giving “Beyond” an added layer of meaning. More than an ending, it represented the transition into a new chapter—honoring the past while expressing continued support for the cosplay community beyond the event itself.
Challenge
Communicate the significance of a final event without making it feel like a goodbye to the cosplay community. The branding needed to acknowledge the end of one chapter while conveying hope for what lies beyond.
Results
The final website simplified the product story and made key benefits easier to understand. With stronger calls to action and clearer feature sections, it is built to turn interest into sign-ups.
Attendees over 2 days
Social Media Engagement
