Showcase
Ingen Cup 2026
Ingen Cup is a tournament event brought to life through a cohesive visual identity and a suite of marketing materials.
Role
Creative Director & Brand Designer
Company
Ingenuity
Timeline
2 weeks
Project Overview
Ingen Cup is a community sports event bringing together Ingenuity employees and alumni through friendly competition. Inspired by ancient Greek athletics and the goddess Nike, the brand celebrates victory, camaraderie, and the shared roots of the Ingenuity community.
The concept connects Greece's Olympic heritage with Ingenuity's role as the common origin of its employee and alumni community, using mythology and classical sculpture to connect the heritage of athletic competition with Ingenuity's own community. At its center is Nike, the Greek goddess of victory, whose iconic winged form embodies the spirit of competition and achievement.
This historical influence is reinterpreted through experimental typography and minimalism, balancing classical references with a contemporary visual language. The result is an identity that gives Ingen Cup a distinct character while celebrating both the pursuit of victory and the community behind it.
Challenge
Build an event brand from the ground up, establishing a distinct identity for Ingen Cup with no existing visual foundation. The challenge was to develop a cohesive concept and visual language that could capture the spirit of competition while celebrating the Ingenuity community.
Results
The new identity and website gave Vela a memorable digital home. It now feels more established, shows work with confidence, and gives potential clients a clearer reason to get in touch.
Attendees
Alumni to Employee ratio
